Why I moved from Ghost to Substack in 2025?
Ghost is great, but Substack is a community that gives you so much more.
I've tried to build a writing habit for 20 years.
Twenty. Years.
That's roughly 7,300 attempts to become "someone who writes regularly." And 7,299 failures.
What happens when you've spent two decades trying to do something that seemingly everyone else can do easily?
You feel broken. You wonder what's wrong with your wiring.
Then, at 35, I got an answer: ADHD.
Suddenly, the pattern made sense:
The graveyard of started projects
The addiction to beginnings but allergy to middles
The constant battle with my own attention
It wasn't laziness. It was neurodivergence.
The Ghost in the Machine
Three years ago, I launched a Ghost blog on a $5 Digital Ocean droplet. Classic ADHD move:
Get excited
Set everything up perfectly
Write furiously for a week
Completely forget it exists
Remember months later
Feel crushing guilt
Repeat
The cycle felt permanent. Unchangeable. Like weather patterns you can predict but never control.
The Medicine Change
October 2024: diagnosis official. Medication prescribed.
For the first time, I started working with my brain instead of against it.
On February 20th, 2025, I made a tiny commitment: I would write. No requirements on length. No rules about topic. Just words on the page, sent into the void.
Now it's been a month. For someone who measures consistency attempts in days, not weeks, this feels like climbing Everest.
Why Substack?
Ghost was perfect for the void. For shouting into empty space. For practicing without witnesses.
But after a month of consistency (a personal miracle), I want something else: resonance.
I want to know if the words landing in someone else's mind create a tiny spark. I want connection, not just expression.
Substack isn't just a platform. It's a community. It's a place where readers become correspondents. Where the void talks back.
The Migration Mess
Of course, nothing is ever simple. The official Substack importer choked on my self-hosted Ghost blog, and images broke. Manual fixes were required.
For someone with ADHD who thrives on immediate results, this was the perfect trap—the kind of tedious process specifically designed to make me abandon the project.
But something had changed. I persisted, fixed, and adjusted. Thankfully, I only have 90~ posts to fix, so I'm doing it one by one, and it should be done in a couple of days.
Because this habit—the one I've failed at 7,299 times—finally feels possible.
The Real Question
What habit have you tried to build for years? What thing makes you feel fundamentally broken when you fail at it again?
What if that failure isn't about willpower but wiring?
What if you need to stop fighting your brain and start working with how it's built?
Maybe your void is waiting for an echo, too.
~ aq
Hello Abdul, thank you for writing this. I used to write and publish daily on social media and on my Wordpress blog, then I just went into too deep with customization and everything you describe above. Just like that i’ve left a project with thousands of views and likes every day!
I moved to Ghost a year ago (maybe a bit more), and I have a custom theme that looks amazing but I rarely post anything in it.. it just sits there, collecting dust and costing an arm and a leg at the end of the day.
Here is a link to my project: https://diethnos.com
I have been looking at substack for a while now, i just really love how my Ghost site looks…
Do you think that Substack is a better platform for actually gaining some traction?
Also do you know if indexing is affected?
Mine is writing as well. Would you believe if I told you I have 4 live blogs. Abandoned.