Competition is awesome

I love competition. Competition is usually a sign you picked a good market; don’t obsess over competitors. If the market you’re entering doesn’t have competition, be afraid, be very, very afraid. Are you the only “smart” person in the world to think about this? No idea is original enough to have no competitors unless it’s a terrible idea.

All great ideas are iterations, improvements, and evolutions of existing things. So if the market you’re entering has competition, be happy. You’ve chosen well. Established competitors mean there is money to be made and kings to be dethroned.

Competitors are a source of data about your customers’ needs. Obsess over your customer.